How much money you can earn on Instagram

It doesn't take a million followers to start earning thousands on Instagram, as Emily King and Corey Smith of @wheresmyofficenow have learned. Where's My Office Now?

Can you hack it making your living as an Instagram influencer? 

The "profession," if we're ready to call it that, is an increasingly popular one, idealized especially by millennials afflicted with acute cases of wanderlust and a yearning for independence from corporate drudgery.

The money companies are pumping into it is steadily growing, too. It's a $500 million industry today, and corporate muscle will bolster that to $5 billion to $10 billion by 2020, according to Mediakix estimates. 

That money isn't going exclusively to celebrities. "Microinfluencers" who have between 50,000 to 200,000 followers are taking a not-insignificant share of the pie as well, according to a recent profile in The New Yorker by Rachel Monroe.

Monroe spent a week hanging out with Emily King and Corey Smith, the itinerant duo behind the account Where's My Office Now, which has 147,000 followers and counting.
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 The account essentially documents the couple (and their dog) living out of a Volkswagen van as they travel from scenic mountain range to idyllic beach (#vanlife is a popular hashtag — more than 1.3 million photos have been uploaded to it — that King and Smith and countless others use).